{grow} by Mark Schaefer
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Seven new ways brand communities are changing the marketing world
Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations…
21 hrs ago
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Mark Schaefer
OpenAI Instant Checkout: Conversations just became eCommerce
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at…
Oct 8
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Mark Schaefer
2
Your Customers are Being Rewired. Are You Freaking Ready for This?
Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing.
Oct 1
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Mark Schaefer
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September 2025
A contrarian view to work life balance
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you're making now leads to better life options…
Sep 24
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Mark Schaefer
3
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This is Why Social Media Marketers Struggle
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can't they grasp the simple idea of…
Sep 17
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Mark Schaefer
2
Three Ways Human Marketers Survive When AI Comes for Their Job
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three…
Sep 10
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Mark Schaefer
2
How to keep from being Cracker Barreled
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
Sep 3
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Mark Schaefer
1
August 2025
The most human marketing I've ever seen
Let's take a break from the constant AI news feed and consider of our favorite most human marketing stories.
Aug 27
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Mark Schaefer
1
Stop the presses. I think I was just bored.
Feeling bored led to an exploration of research showing that stillness matters to productivity, creativity, and maybe even personal growth.
Aug 20
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Mark Schaefer
1
Wide Range of AI Signals Will Determine Purchasing Recommendations
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn…
Aug 13
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Mark Schaefer
The sad and mysterious tale of my invisible book
Even successful authors stumble. This is the story of the "invisible book" that everyone loved but nobody bought.
Aug 6
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Mark Schaefer
2
July 2025
Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”
There's too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be…
Jul 30
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Mark Schaefer
2
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