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A handy guide to hating people on social media
Hating people on social media is so easy except when it's not. A lesson in hate from travels to China, Russia, and beyond.
Feb 5
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Mark Schaefer
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A handy guide to hating people on social media
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January 2025
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Jan 29
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Mark Schaefer
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Why Gated Content Kills Your Marketing Success
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Five positives coming out of the DeepSeek apocalypse
Deepseek upended the AI world. But as the smoke clears, there are positives for our AI future.
Jan 28
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Mark Schaefer
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Five positives coming out of the DeepSeek apocalypse
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The end of brands, or the end of common sense?
Despite a number of pundits climbing on to an "end of brands" theme, this article proves why brand marketing is more vital than ever in an Ai-dominant…
Jan 22
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Mark Schaefer
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The end of brands, or the end of common sense?
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Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.
Jan 15
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Mark Schaefer
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Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam
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It's time to discern the role of humans in an AI world
Perhaps the biggest question in business is the changing role of humans in an AI world. I point to six truths that help predict the human role in our AI…
Jan 8
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Mark Schaefer
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It's time to discern the role of humans in an AI world
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December 2024
The most popular blog posts of 2024
The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.
Dec 25, 2024
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Mark Schaefer
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The most popular blog posts of 2024
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What we learned about marketing in 2024
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and…
Dec 18, 2024
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Mark Schaefer
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What we learned about marketing in 2024
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How should brands connect to consumer communities?
The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. I provide some guidance based on my…
Dec 11, 2024
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Mark Schaefer
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How should brands connect to consumer communities?
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In defense of Jaguar (I think I'm the only one)
Jaguar is the marketing world's target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on…
Dec 4, 2024
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Mark Schaefer
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In defense of Jaguar (I think I'm the only one)
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November 2024
How to Reimagine Universities for the AI Era
Universities play such an important role in our communities -- far beyond just education. Yet these institutions are under severe threat from AI and new…
Nov 20, 2024
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Mark Schaefer
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How to Reimagine Universities for the AI Era
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It’s time to disrupt the “timeless content marketing strategy”
It's time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.
Nov 13, 2024
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Mark Schaefer
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It’s time to disrupt the “timeless content marketing strategy”
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