{grow} by Mark Schaefer

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Six inspiring new ideas on community-based marketing
Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire…
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Mark Schaefer
Five pitfalls of personal branding: When becoming known doesn't work
Personal branding is critical to individual relevance and corporate marketing success. But there are five pitfalls that can get in the way, even if…
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Mark Schaefer
The biggest tech threat to creators is not ChatGPT
The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it's…
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Mark Schaefer
Reflecting on the most rewarding marketing experience of my life
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is…
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Mark Schaefer
April 2023
An explanation of marketing for the arts in five minutes
A concise explanation of marketing for the arts. It's time to think beyond social media.
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Mark Schaefer
Why leaked secret documents point to the future of social listening
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes…
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Mark Schaefer
Philip Kotler commentary on Peter Drucker and the current state of marketing
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the "first marketer."
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Mark Schaefer
2
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
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Mark Schaefer
March 2023
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
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Mark Schaefer
Five biggest mistakes I’ve made as an entrepreneur
The five biggest mistakes I've made as an entrepreneur range from a lack of discipline to complacency in a crisis.
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Mark Schaefer
I was dazzled and confused when I asked #ChatGPT to write like a woman
I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing "John."
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Mark Schaefer
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don't consider that it is just the beginning of the process to create emotional bonds…
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Mark Schaefer
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