2 Comments
User's avatar
Tim M. Critical-AI-Solutions's avatar

The "300 experts came to consensus" framing gives weight to claims that would otherwise sound like futurism hype. the real question isn't whether AI will change customers—it already has. The question is whether marketers will adapt fast enough or keep optimizing for 2015 psychology in a 2025 world where your customer's "co-pilot" is filtering every brand message.

Expand full comment
Mark Schaefer's avatar

This is exactly right. Thanks for your comment Tim.

Expand full comment