There's too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
Could not agree more with this Mark. For most goods and services I buy, I’m not seeking a long term relationship. Good reviews and word of mouth serve me best. One of the best definitions of marketing is “creating, communicating and delivering value.” Yes the 4’P’s are still relevant today.
Could not agree more with this Mark. For most goods and services I buy, I’m not seeking a long term relationship. Good reviews and word of mouth serve me best. One of the best definitions of marketing is “creating, communicating and delivering value.” Yes the 4’P’s are still relevant today.