{grow} by Mark Schaefer
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15 Years On, Five Ways Blogging Changed My Life Forever
On the fifteenth anniversary of his blog, I describe five reasons that "blogging changed my life." It may have even saved my life.
Apr 17
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Mark Schaefer
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15 Years On, Five Ways Blogging Changed My Life Forever
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Why AI does not mean the doom of marketing
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. I claim that AI does not mean the doom of marketing.
Apr 10
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Mark Schaefer
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Why AI does not mean the doom of marketing
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Nine ideas to market to young people who avoid marketing
How do you market to young people who don't want to be marketed to? Here are nine ideas from the RISE community!
Apr 3
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Mark Schaefer
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Nine ideas to market to young people who avoid marketing
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March 2024
Marketing's Biggest Challenge starts NOW
Marketing's Biggest Challenge has always been establishing trust with our customers. But that problem just mush more difficult and some of the biggest…
Mar 28
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Mark Schaefer
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Marketing's Biggest Challenge starts NOW
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What's Next? Reflections on #SXSW 2024
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Mar 20
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Mark Schaefer
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What's Next? Reflections on #SXSW 2024
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How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Mar 13
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Mark Schaefer
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How do you measure the value of a brand community? Ten ideas.
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How to be the best fake possible
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
Mar 6
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Mark Schaefer
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How to be the best fake possible
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February 2024
The business benefit of social isolation and other observations
Is the government trying to control people through social isolation? No, it's how we make money.
Feb 28
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Mark Schaefer
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The business benefit of social isolation and other observations
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Five Highlights From My New Speech on AI
My new speech on AI is connects practical business realities with radical technological transformation.
Feb 21
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Mark Schaefer
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Five Highlights From My New Speech on AI
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Influencer marketing is hitting a dead end
The key to long-term influencer success requires a mindset shift from "I'm a creator who wants to make money" to "I'm an entrepreneur building a…
Feb 14
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Mark Schaefer
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Influencer marketing is hitting a dead end
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From Memes to Memories: Gen-Z's Quest for Shared Experiences
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
Feb 7
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Mark Schaefer
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From Memes to Memories: Gen-Z's Quest for Shared Experiences
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January 2024
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand.
Jan 31
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Mark Schaefer
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Personal Brand Versus Corporate Brand: Which is More Effective?
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