{grow} by Mark Schaefer

{grow} by Mark Schaefer

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June 2025

The creator's enigma: You can't be halfway relevant
The creator's enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
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Mark Schaefer
Why the Age of Influencer Marketing is Just Beginning
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and I explain why.
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Mark Schaefer
The greatest value of AI might be presence
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be "presence."
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Mark Schaefer
Five ways to influence your brand message when consumers are in control
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
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Mark Schaefer
The unexpected moment when AI became a friend
AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?
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Mark Schaefer

May 2025

The sure sign that I am failing in the AI world
I'm not following my own advice when it comes to leadership and I am failing when it comes to AI.
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Mark Schaefer
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A Human Renaissance in the Age of AI
Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of…
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Mark Schaefer
Please. Let’s stop the B.S. about personal brands
Adam Grant is a great example of a person who has unleashed spectacular success based on his personal brand. So why is he so against personal brands?
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Mark Schaefer
300 Experts agree: AI will change your customers
While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how AI will change our customers.
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Mark Schaefer
The LinkedIn growth secrets nobody talks about
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
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Mark Schaefer
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