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I struggle with this too. I think the rub is what you say here -- "the personal brand is you at your best." I have found that I feel closer and more brand-allied to people when they share moments of being at both their best and their worst. It's more human (to me), and less annoying! People always at their best... nobody has that life and it's what I think is insidious about social media. All the self-curation.

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