2 Comments
Feb 3, 2022Liked by Mark Schaefer

Coincidentally, I just started reading Becoming Trader Joe, yesterday. Being a native SoCal gal, I've been shopping at Trader Joe's most of my adult life and live near a few of them. I just dislike their parking lots, intensely! It's not easy shopping at a TJ's, you've really got to want to get there. And, it's always worth it. I've learned quite a bit from what I've read already and am enjoying the quirky style of the writing as well. Thanks for pulling out all the main points.

Expand full comment

Love it! I don't live, "near" a Trader Joe's, but I certainly will drive to find one at least once a month because I love the variety of products they offer. Plus I enjoy the whole vibe of the store. ❤️

Expand full comment